Wednesday, June 12, 2013
Saying the Same Thing Differently: A Tip for Change Initiatives
The suggestion is to take time to practice, as a leadership team, conveying the message to each other. It is expected that everybody will delver the message slightly different using their stories, filters, and life experiences to add the context to the vision. However, in the end the message received by the organization needs to be the same regardless of the communicator or the communication style. This is harder than it sounds and may even require teaming up of leaders from different parts of the organization to ensure consistent messaging reaches the affected associates. If we do not get this step correct the organizational components can go down different paths that may in the end lead to to different locations and inadequate initiative results.
Have fun with this step use role play, single point lessons, and scripting within the leadership team to refine the message and delivery. Work together where needed to generate a cohesive message. In the end this will provide the team with a practiced method to say the same thing differently with in the comforts of their preferred styles and should remove one more barrier from your initiative's success.
What things do you do to refine your communications and messaging around change initiatives?