It would be much like going on a duck hunt with a rifle. You would make a lot of noise but the chances of success are unnecessarily low. You need a distributed plan that like a shotgun blast approaches the problem in multiple ways and increases the chances of success.
If you completed the FMEA of your project (from the last blog) and you have your list of ways the project could fail and the causes associated with those failures then many of those can be addressed in your communication plan.
The plan should include the following things:
- Items to be communicated (Goal of communication element)
- Audience (Who needs to hear or see the message?)
- Time frame and number of iterations (When does it get sent?)
- Media (How does it get sent?)
- Person responsible to create (Who?)
- Person responsible to deliver (Who?)
In the end you need to think about the messages and the points you want to communicate and then craft a plan that has repetition of the message in multiple medias for extended periods of time to ensure the highest level of penetration and understanding.